If Apple is all about devices, Amazon is all about service - Gigaom

I never fail to find interesting comentaty on Gigaom. I particularly like this article which compares Apple and Amazon and states that they are the two companies "that can so seamlessly combine ecommerce, digital media, publishing, cloud computing and hardware know-how"

The article is summed up buy this quote:

"If, as Apple CEO Tim Cook said, Apple’s mission is “to maniacally focus on making the world’s best products … that’s why we breathe, that’s why we live,” Amazon’s is all about services that create a win for customers."

http://gigaom.com/2012/09/06/amazon-kindles-the-competitive-fire-were-the-elephant-in-the-room/